Saturday, 22 November 2014
Goodbye Buster
Foaled 1989 died 22 November 2014.
I bought Buster at auction in 1993 with the last bid I could afford. He was my riding club horse as well as a point to point racehorse. He was in professional training with three different trainers and twice placed third in novice steeplechases over two miles before his impoverished owner ran out of the wherewithal to pay training fees.
He remained in good health to the last, having almost miraculously recovered from a stroke a few years ago that initially almost paralysed his near hind leg. Just a few days ago we were commenting on how well he was doing for his age. Fine last night at supper time. Found dead in his stable this morning.
Along with his stablemates, his relevance to my writing is there in every description of horses and riding.
A very good friend of mine. R.I.P.
Labels:
horse,
point to point,
race,
racehorse,
steeplechase,
two mile chaser
Monday, 17 November 2014
As long as it's black ....
I used to teach my students that the
need for marketing was primarily the result of oversupply.
In undersupplied markets the producer
is sovereign to the extent of consumers having little choice beyond
taking what is on offer or going without. During the early industrial
period and right up to the middle of the twentieth century, merely
possessing the latest exciting consumer durable such as a TV or a
washing machine was enough to make you the envy of your friends.
A combination of mass production
technologies and cheap labour resulted in a reversal of this order of
things in the third quarter of the century. In oversupplied markets
the producer who lacks a good marketing mix will lose out to
competitors who understand the customers better, even if the latter
has a technically inferior product. The least successful at selling
will see their products remain on the shelves or in the display
rooms.
In some ways I think the established
political parties in the West are behaving like early twentieth
century industrialists. They assume that grassroots members can be
safely ignored and voters will continue to vote for the big old
parties because only they can assemble the majorities needed to
control government.
Just because voters are concerned about
EU regulations, migration, and in Scotland home rule it doesn't mean
their concerns need to be addressed. Since the days of Edmund Burke
politicians have hidden behind the defence that they are not
delegates but experts, whereas voters are basically ignorant.
Before the information revolution this
position might have been sustainable. In an age of 24/7 news and
minute scrutiny of public officials it is not. We see the rise of
populism all over the West, some of it unattractive to say the least,
but all of it responding to the neglect of the citizenry by the
traditional plotical classes.
It is long past time our politicians
stopped behaving like feudal barons and started taking the views of
their constituents more seriously.
Labels:
marketing,
marketing mix,
oversupply,
political parties,
populism,
undersupply
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